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Saturday, 30 March 2019

What Is Pay Per Click

 What Is Pay Per Click

Pay Per Click
What Is Pay Per Click
  Friends, today we are going to tell you about Pay Per Click (PPC). In today's time internet is the cheap and easy way to reach all the people. Through this, you can easily reach your point of view to any person.

  Pay per click or PPC is a modus of digital marketing. Which is used to bring traffic to your blog or website. Most visitors come from a blog or website via search engine. That's why all the blogger or website owner wants that their website ranking is better in the search engine. Because better search engine ranking gives more visitors to the website or blog. 

About pay per click

  The full name of PPC is pay per click. It is an internet marketing, which the advertising industry gives some funds for every click on the ad.

  This is a method you can use to buy some widgets for your blog, and you pay for the advertising company instead of that visit.

  When you use google, you will see that whenever you are searching something, then there will be an AD in front of some links in the search result.

This is a display-based payment model, if your ad is not clicked, you do not have to make any payment.

Determining the value of Pay per click

  Determining the value of each click on PPC depends on advertiser wants from which countrys visitor and which type of visitor wants to get on their blog.



Reasons to Impact the Value of PPC Advertising

.Location of visitor  

  If you advertise your blog through your blog's pay per click, then its value depends on the fact that you want to get a visitor from which country. If you wanting visitors from India, Nepal, Bhutan, Sri Lanka and Pakistan, then you have to spend less money per click.

  But if you want to visit Western countries like USA, UK, through the pay per click, you have to spend more money.

.Keyword

  The second factor for determining the value of pay per click is keyword. in which keyword you want to show your blog when searching. This thing also depends on the value of your PPC advertisement.

  If you want to advertise your blog with the words like insurance, loan, software, then you can afford to spend more money.

  It means that if you advertise your blog with high cpc keyword, you have to spend more money.

 
Pay Per Click
What Is Pay Per Click

History of Pay per click

  First time, in 1998, a new company goto.com started pay per click. Idea of PPC advertising model was goto.com's founder Bill Grace and the idealab company.

  But Google started pay per click in 1999, and introduced adwords in oct 2000, which is today a leading advertising company with pay per click.

Benefits of Pay per click

  .If you wants without any SEO search engine optimization, your blog post rank with a keyword, then you can get help from it.

  .It is much cheaper than other marketing techniques, and you can show ads on your blog with very little money on high-traffic websites, and you can pay for that traffic to your blog.

  .There are some changes from time to time in Google Algorithm, so that the ranking of websites increases or decreases, but pay per click does not have any effect on PPC.

  .You can target your audience with pay per click, and you can sell them to your products and services, you can also target a particular location by PPC. You can advertise your blog by targeting Keywords, Location, Website, Device, Time and Date accordingly.

  .You can also promote your blog or website or your business in low budget by pay per click.

  .If you have just started a company, you can advertise it in less money, or if your company has started an offer then you can bring your offer to the people in less money.

  Now you guys might have known what is pay per click? And how can you increase traffic to your blog?

Pay Per Click
What Is Pay Per Click
  You can not take much advantage without promoting any business. And the blog is such a business that as much as you propagate it will give you the same benefit.

1 comment:

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